Made up of the Japanese kanji characters for 'fortune' and 'bag', 'fukubukuro' (福袋) are literal shopping bags filled with random assortments of goods. Almost anything and everything can be sold in fukubukuro, from clothing and beauty products to electronics, kitchenware and even food!

Shop at the Moshi Moshi concept store on January 1 to get your very own fukubukuro bag filled with an assortment of moshi moshi apparel, home goods and bath and body products. We have a very limited number of bags and will not create more once they sell out.